Mar 22

Innova Electronics Corporation honored with two Matco supplier of the year awards

Tuesday, March 22, 2011


Innova Logo
Media Contacts: Kristin Brocoff
(949) 400-4899


FOUNTAIN VALLEY, Calif. – (March 15, 2011) – Innova Electronics Corp., a leading developer of automotive diagnostic tools and equipment, is pleased to announce it is the recipient of the 2010 Matco Tools Supplier of the Year and 2010 Innovative Supplier of the Year awards in appreciation of excellent performance. The awards were presented on February 27 during the Matco Tools Expo 2011 in Orlando, Fla. Matco Awards

"These awards are given to those suppliers who have demonstrated operational excellence, innovation and partnership," said John Green, vice president, marketing and ecommerce. "Innova has exceeded Matco's expectations as a partner in driving growth through service, excellence and product exclusivity."

This past year, Innova Electronics has been able to help contribute to significant growth in Matco's on-board diagnostic category offering and sales with the introduction of a broad range of entry-level to professional automotive tools. Each tool added to the program was designed to help solve check engine-related problems, as well as troubleshoot anti-lock brake (ABS) and supplemental restraint system (SRS) programs. The program also features an unprecedented online and technical support program designed especially for Matco. To introduce the program, Innova sent a team of automotive service excellence (ASE) certified technicians, product developers, sales and marketing associates to the 2010 Matco Tools Show. Innova held eight training sessions, touching on available marketing materials, an overview of available tools, demo videos, and question and answer sessions.

"The team at Innova has always been committed to developing products with the customer’s best interests in mind," said Rick Miali, sales manager, Innova. "It's exciting to see our efforts pay off in terms of sales growth and recognition. It is truly an honor to have our efforts recognized by such a reputable industry player as Matco Tools."

About Matco Tools
Matco Tools manufactures, distributes and services premium quality automotive equipment, tools, and tool storage for the professional technician. The company has more than 60 years of national brand experience in the automotive equipment industry and a vast product line of more than 13,000 of the highest quality, innovative tools and accessories. The company's franchise offering has no franchise, royalty, or advertising fees. Initial corporate and ongoing local training create and build outstanding value for the franchisee's business. For more information on Matco Tools products or franchise opportunities, visit

About INNOVA Electronics, Corp.
Fountain Valley, Calif.-based INNOVA® Electronics Corporation is the research and development, and technical support division of Equus Products, Inc. Established in 1990, INNOVA serves as the main body for Equus to develop new and innovative tools for automotive original equipment suppliers (OEMs) and consumer markets. INNOVA focuses on providing the do-it-yourselfer (DIYer) and professional automotive technician with the necessary tools to help them diagnose the computerized vehicles of today and tomorrow, including the top-selling "check engine" diagnostic tool in the world. INNOVA is an ISO 9001:2008 certified company, following the organization’s esteemed international consensus on good management practices from product development to delivery. For more information, call (714) 433-0121, or visit

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